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Book Cover
Lang Matl
Author Galloway, Scott 1964- author.

Title The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.

Publication Info. New York : Portfolio/Penguin, [2017]


Location Call No. Status
 main  338.185-GA FO    Available
Description viii, 310 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
Subject Information services industry -- History.
Internet industry -- History. (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Other Form: Online version: Galloway, Scott 1964- author. Four New York : Portfolio, [2017] 9780735213661 (DLC) 2017050816
ISBN 9780735213654 (hardcover)